FC Barcelona presents a unique kit for the 2023/24 season, the club’s first to be inspired by the women’s team. It has the classic wide stripes in original blaugrana colours, but with a distinctive detail – the emblem set in a diamond. The diamond represents the first Barça women’s team to ever play football at the stadium now known as the Spotify Camp Nou, an example of Barça’s pioneering spirit, always taking a leading role in both sport and society, associated with continued success.
So the new shirt aims to commemorate the historic event and will be presented on Thursday 15 June with the concept ‘Here, to show the way’. The brand draws on the spirit of the pioneering ladies who got together in 1970 and played a game of women’s football at the stadium. They led by example, set precedents, proved to be pioneers and paved the way for future generations. Now, over 50 years later, young Barça players are ready to lead and pave the way for the club in the coming years, reinforcing one of FC Barcelona’s core concepts, to be leaders in everything they do. The kit also aims to be sustainable by including innovative techniques.
The jersey will feature the main men’s and women’s partner, Spotify, whose logo is on the front alongside the Nike logo. Ambilight TV and Bimbo branding will feature on the men’s and women’s first team shirt sleeves respectively. The UNHCR/ACNUR logo appears again above the number on the back.
The new kit can be exclusively purchased from Thursday 15 June via the club’s and Nike e-commerce platforms, plus at Nikestore Passeig de Gràcia and also all Barça Stores – Spotify Camp Nou, Canaletes, Passeig de Gràcia, Sagrada Família, Westfield La Maquinista, La Roca Village, Poble Espanyol, T1 and T2 of Barcelona Airport and Arenas shopping centre. It will be available in other stores from Wednesday 21st June and for the other departments jerseys these will be available from 1st July.
The mark of the pioneers
The new jersey includes a Barça emblem like never before on a club kit as it includes the symbolic diamond representing the first women’s supporters club from 1970. The back story of this diamond began the historic year when Inma Cabeceran sent a letter to the then president of FC Barcelona, Agustí Montal i Costa, proposed to create a soccer team for women. This resulted in a behind closed doors women’s football match being played on Christmas Day at the stadium.
After that match, Penya Femenina Barcelonista was founded, the first women’s supporter’s club whose crest was a combination of the traditional Barça crest with the typical diamond shape used by the reserve team. This team was finally granted official recognition in 2002.
The rest as they say is history as it paved the way for several successes culminating in winning the first women’s Champions League title in 2021, the Ballon d’Or awards for Alexia Putellas, named the best player in the world , and the historic second WCL win on June 3, 2023.
The Blaugrana stripes on the kit are inspired by this historic symbol and the presentation campaign for the shirt has drawn on this pioneering spirit, with FC Barcelona players selected for the launch – examples of success and an inspiration for today’s youth looking for role models.
The road to sustainability
Nike’s entire football apparel range, from match kits and training wear to fan collections, includes sustainable innovations to reduce waste while helping athletes and fans perform at their best during play.
Nike Football has introduced cutting-edge innovation in its latest collections with designs based on sustainability to help athletes perform at their best. Careful research by the design teams led to the creation of a ground-breaking set, made using Dri-FIT ADV, which allows athletes to move as freely as they want.
Over 75% of all Nike Football apparel is made using 100% recycled polyester, meaning football fans can support their favorite team while reducing their impact on the planet.
A last dinner at Spotify Camp Nou
Given that the Spotify Camp Nou will be out of service until November 2024 due to the Espai Barça works and its symbolism as a location for great pioneers, FC Barcelona and Nike jointly organized a final dinner with artists and players under 30 years of age. , who represent today’s role models from the worlds of music and sport.
Bad Gyal, Leiti, Julieta, Mushkaa and La Manso all participated, local artists with a special bond to Barcelona whose careers are taking off in their respective artistic fields. Barça was represented by women’s and men’s first team players Alexia Putellas, Aitana Bonmatí, Patri Guijarro, Caroline Graham Hansen, Ronald Araujo, Gavi, Ansu Fati and Balde, who completed this inspiring meeting and highlighted their shared pursuit of excellence.
This ‘last dinner’ was also the opportunity to present the new kit to them. They took a group selfie at the Spotify Camp Nou, which marked the presentation of the new shirt among this gathering of today’s young leaders who will take us into the future.