CHICAGO (July 17, 2023) – The US Women’s National Team today announced collaborations with five unique brands to create limited edition apparel and accessories to celebrate the team’s participation in the 2023 FIFA Women’s World Cup™. Designed by a majority of women-owned and women-led brands, the collaboration will cross the worlds of fashion and sport through a unifying theme of support for the USWNT in the lead-up to the tournament’s opening game.
The collaboration will be available from today with global sportswear brand UNDEFEATED, while additional products from Samii Ryan, Mejuri, Stoney Clover Lane and RE—INC, owned and operated by the FIFA Women’s World CupTM champions Tobin Heath, Christen Press, Megan Rapinoe and Meghan Klingenberg, launching every day for the rest of the week. The brands have combined their own unique elements with the USWNT crest and branded elements to create a special set of statement pieces to support the team as it seeks to win an unprecedented third consecutive World Cup and its fifth overall in Australia and New Zealand.
PHOTOS: USWNT Brand Collaborations
USWNT Collaborative Launch Dates
Monday 17 July – UNDEFEATED
Tuesday 18 July – Sami Ryan
Wednesday 19 July – Majority
Thursday 20 July – Stoney Clover Lane
Friday, July 21 – RE—INC
“We are very proud to partner with these five brands to give our fans an additional way to express their support for the USWNT as the team takes the world’s biggest stage,” said Maribeth Towers, US Soccer’s Vice President of Consumer Products. “Each brand brings a different element to the table, giving fans a variety of ways to bridge their love for the team with pieces from some of their favorite brands. The fact that most are women-owned adds an element of empowerment and inspiration, which our team also represents.”
To create further impact and expand campaign awareness, RE—INC and Samii Ryan were selected to be part of She’s Next in Fashion, Empowered by Visa. Established in 2022, the program provides women-owned small businesses and entrepreneurs in the fashion and beauty space with funding through grants, tools and resources needed to run and grow their business to thrive. She’s Next in Fashion builds on Visa’s ongoing commitment to solving the challenges women face by creating a more inclusive and connected digital economy through unique, impactful opportunities.
“Supporting women will always be in fashion. We are excited to partner with US Soccer to shine a light and provide additional resources to these inspiring women-owned fashion brands so they can achieve their own goals,” said Mary Ann Reilly, Chief Marketing Officer in North America, Visa.
About the brands and collections:
UNDEFEATED
The UNDEFEATED collection will consist of a special cut and sew capsule, including a t-shirt, crew neck sweatshirt and a hat. UNDEFEATED opened its doors in 2002 and is known as one of the most recognized sportswear brands and well-selected retail stores across the globe. From humble beginnings in La Brea with the first sneaker store of its kind, to becoming a cornerstone of the community, UNDEFEATED continues to honor the past and inspire/create the future of sportswear.
Sami Ryan
Samii Ryan’s collection will include an oversized t-shirt, bucket hat, satin jacket, satin pants and bodysuit. Samii Ryan is a women’s streetwear and lifestyle brand based in Los Angeles. Founded by Samii Ryan in 2017, the brand is inspired by nostalgia and growing up as a youth in the 90s, while combining trendy silhouettes with a feminine streetwear twist.
Samii Ryan believes in the importance of imagination and creativity. Through pastel colors, fun graphics and memorable characters, Samii Ryan brings people back to their childhood. The brand’s ethos is kindness, positivity and self-love, while fashion is approachable and accessible to all.
Majority
Mejuri’s collection will consist of a necklace. Since it was founded in 2015 by Noura Sakkaijha, Mejuri has transformed fine jewelry into everyday life while working to make a positive impact in our communities, industry and the world.
Because jewelry is an expression of yourself and how you appear in the world should have no limits. That’s why we work with trusted suppliers around the globe, using high quality, responsibly sourced materials to create pieces that are meant to last a lifetime – that feel like you.
Stoney Clover Lane
Stoney Clover Lane’s collection will include a bag and patches to personalize the bag. Founded by sisters, Stoney Clover Lane reinvents the organization through a line of travel accessories designed to spark self-expression. As frequent fliers who love to keep things light and branded, Kendall and Libby expanded the brand to include vibrant lifestyle and travel accessories to help customers stay organized on the go.
RE—INC
RE—INC’s piece will be a bandana inspired by the night skies of New Zealand and Australia to complement their multi-piece “Written in the Stars” World Cup collection. In 2019, USWNT champions Megan Rapinoe, Tobin Heath, Meghan Klingenberg and Christen Press founded RE—INC with the mission of making the world a more inclusive and just place for all. Since then, they have also built a growing global community of change-makers bound by a zeal for progress and justice.
RE—INC offers eco-conscious gender-neutral fashion, creative goods and a membership that invites everyone to join the quest to boldly renew our world.
What the brands say:
UNDEFEATED
UNDEFEATED is proud to partner with U.S. Soccer to celebrate the Women’s World Cup and female athletes breaking barriers for the next generation. Soccer has been part of the undefeated DNA for the past 20+ years and we are excited to continue to empower women across the globe through recognition of this massive sporting moment. — UNDEFEATED
Sami Ryan
“Soccer has been a part of my life since I was a young girl and through high school. To be able to combine my passion for my brand with a sport I have so much love and respect for is an honor. This partnership with the U.S. Soccer Federation is a full-circle moment, and I couldn’t be more excited.” — Samii Ryan, Founder and CEO
Majority
“Mejuri was created to flip the narrative of a traditional industry from traditional gifting to focus on women buying jewelry on their own terms. This premise of investing in yourself – and your community – is embodied in the US women’s soccer team every day , as they take to the field to advocate for gender equality, and so we look forward to lifting them up in any way we can.” — Noura Sakkaijha, CEO and co-founder
Stoney Clover Lane
“I attended the 2019 Women’s World Cup Finals and was so inspired to see so many girls and women in the stands cheering on the USWNT. It was incredible to see all these fans supporting their favorite teams and players. Now that we’ve come full circle , we here at Stoney Clover Lane are honored to be one of the partners this year.” – Kendall Glazer, founder of Stoney Clover Lane
RE—INC.
“We are thrilled to partner with US Soccer to encourage entrepreneurship among athletes and to present this collection, especially at such an extraordinary time for not only the USWNT, but for women’s sports in general. The scarf symbolizes our unique and personal connection to soccer and a new era of Allies. We are so grateful for this opportunity to pay tribute to the team and celebrate the World Cup.” — Christen Press & Tobin Heath, Co-Founders and Co-Directors